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Google Analytics as we know it is going away!

July 24, 2022 by davidwank

The tried and true Google Analytics 3/UA (universal analytics) that we’ve come to know and love is reaching end of life in July of 2023 (that’s less than a year away). In its place Google has GA4 (Google Analytics 4) and the time to migrate is now.

Here’s what you need to know:

  1. GA3 will stop recording data in July, 2023 – so after that time you won’t get any new data.
  2. There are other alternatives to Google Analytics 4 but we recommend that you stick with Google Analytics since most of the website across the planet use it.
  3. GA4 is very e-commerce oriented and it’s a lot different than GA3, but at its core GA4 serves the same function of GA3, and it’s the recommended approach to website analytics.

If you need a service to help you with the migration, please reach out to our parent company Short Hills Design, as we offer professional google analytics 4 migration services.

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